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The White House Launches the Stop the Bleed Campaign


Alice Hill: All right
everybody’s taking they’re seats. Well this is truly
an exciting day. I want to welcome each of
you and thank you for in joining us on this really
important occasion. My name is Alice Hill and I
have the honor and privilege of serving as Senior
Director for Resilience Policy at the National
Security Council staff here at the White House. So I get asked a lot “just
what is the Stop the Bleed initiative?” Now I suspect those of you
in the audience know that that is not really that hard
to understand. I think it’s about helping
bystanders to take action to save lives. But from where I sit that
really doesn’t do this initiative justice. This initiative is at the
core of resilience and with a title like mine trust me I
spend a lot of time thinking about resilience. And what we’re doing is
helping individuals take action immediately to save
lives. There is really nothing more
resilient than that. So it’s thrilling to be
here! The Federal Government
defines resilience as the ability to prepare for and
adapt to changing conditions and withstand and recover
rapidly from disruptions. Resilience includes the
ability to stand a recover from deliberate attacks,
accidents, or naturally occurring threats or
incidents. So you can’t read about the
natural disasters that occur in this country, read about
car accidents, know what has happened to our friends,
families, loved ones without thinking that this is
knowledge that they need to know so that they know what
to do — as do I should this befall me. What we’re talking about is
empowering parents, construction workers,
students, teachers, bus drivers, anyone to take
action immediately. Of course all of us hope we
never have to use this knowledge but if we do we
know it could mean the difference between life and
death. We are making ourselves and
our nation more resilient. So this afternoon we have
the great pleasure of celebrating the efforts of
our federal, local, and private sector partners,
nongovernmental organizations to build this
initiative. The Stop the Bleed
initiative and also to learn ways that we can make sure
our knowledge is more broadly shared and that is
our dream, that this is just common knowledge for
everyone as to what they should do if they’re ever in
the situation where they need it. I want to share with you
briefly an overview of what will be happening this
afternoon. First you’ll hear from
leaders from the White House and the Federal Government. Then you’ll learn about the
history of the initiative, you’ll see and hear a story
that exemplifies what this initiative is about. We will officially launch
the Stop the Bleed logo and the accompanying website. You’ll also have a chance to
learn from each other about efforts made by our
exemplary leaders, some of which will be speaking but
many of which are in the audience here today, about
their efforts to broaden the Stop the Bleed initiative. So to lead off this program
its my honor and pleasure to introduce my boss Amy Pope. Amy servers as the Deputy
Assistant to the President and Deputy Homeland Security
Advisor on the National Security Council staff. In that position she
oversees everything from the Artic to response to major
events, to resilience, to security on our borders. Ms. Pope also serves as the
White House Ebola response coordinator, where she’s
responsible for coordinating the President’s whole of
government response to combating Ebola. She like me is a lawyer by
training and previously served as the Deputy Chief
of Staff and Councilor to the Assistant Attorney
General of the Criminal Division in the Department
of Justice. She’s a Magna Cum Laude
graduate of Duke University Law School and a graduate of
Haverford College and she is a tireless champion for this
initiative. She has made sure that we
got across the finish line and I think we are on our
way to success thanks to her efforts. So thank you Amy. Please welcome her. Amy Pope: Thank you Alice it
is a real pleasure to be here. But it’s — I am not the one
who is responsible for all of us being here today. That credit goes to our own
Rick Hunt who you’ll see in the front seats here. There is no one who saw the
need and persistently pushed through this initiative,
pulling together departments and agencies and private
industry and hospitals and doctors. It was a tough road but we
would not be here today without Rick Hunt. So let’s all acknowledge
Rick. And I can say that because
Rick was a key part of our Ebola response effort and so
the fact that he made it happen while that was all
going on is real testament to his dedication and our
commitment at the White House to this initiative. So welcome to the White
House and welcome to the bystander Stop the Bleed
forum. Less than five minutes,
that’s how long it can take for a severely injured
person to bleed to death. And we all know through our
own experiences that five minutes is often just not
enough time to get a trained professional to the scene. Five minutes can make the
difference between life and death. We are here today because we
want to give people more time. We want to make sure more
people can survive a severe injury. That more people will have
more than five minutes, more time to be treated and seen
by a trained professional, more time to live. Buying more time is our
shared responsibility. It’s not just the
government’s responsibility. We have a role here and we
intend to play it. It’s not just the private
sectors responsibility. Not just the nonprofit
sectors responsibility certainly not the
responsibility of each individual citizen alone. But we must work together. As we have seen in countless
scenes across the United States whether it’s at a
train crash, in response to an active shooter, a
bombing, a tornado, a car accident, one bystander can
make all the difference. One bystander can protect
the nation from harm. One bystander can protect a
neighbor from harm or protect a loved one from
harm. This is really powerful. Today’s forum provides a
wonderful opportunity to bring all of you together,
leaders from the private sector, from the Federal
government, to empower bystanders, to empower the
everyday citizen to act as immediate responders. Armed with the proper
information, with the tools, bystanders can save lives by
stopping life threatening bleeding. Our goal today is through
the Stop the Bleed initiative to build our
nation’s resilience by raising public awareness of
just basic actions that can stop life threatening
bleeding. So the person sitting next
to you, the person who is standing next to someone who
is severely bleeding is the person who can save that
person, that individual from dying — can be the
difference between life and death. We know simple actions can
save lives. Bystanders don’t need a lot
of medical training. They can become heroic
lifesavers. They can act and they do act
and it’s our job to give them the tools to act, the
knowledge, and to empower them to act. Like CPR and the use of
automatic defibrillators, bleeding control is another
lifesaving skill all of us should have. Today is really the
culmination of months and months of work of the
National Security Councils staff bystander workgroup. That workgroup engaged with
many of you in the room today, stakeholders across
large segments across the population, including the
physicians and healthcare organizations, emergency
management, 911 folks, emergency medical services,
the fire service, law enforcement, and the
corporate sector. It’s very rare we get all
those people working together. And this work group brings
the knowledge gained by our military medical
practitioners back to the homeland and into the hands
of ordinary men and women. Many of our stakeholders are
here today and we thank you. We sincerely appreciate your
efforts in supporting Stop the Bleed. This forum we hope will
highlight some exemplary efforts in support of this
initiative. Among the goals of today’s
meeting is to make sure that the general public knows the
phrase and the associated logo Stop the Bleed. The general public has
access to life saving bleeding control kits at
home and in public places. And every bleeding control
kit provides just in time audio and video training. We are really proud today to
debut a number of products coming out of this
initiative. You’ll see a film showing
how bystanders can make a profound difference. We will share with you the
Stop the Bleed logo which anchors this initiative. I’m pretty excited about
this. I’ve been going around going
“Stop the Bleed!” I invite you all to do the
same at some point today. And we will launch a website
where the public can do to learn how to Stop the Bleed. We are so proud of the
efforts of the many organizations and
corporations who submitted responses to leadership and
support of Stop the Bleed. Thank you for being here. We urge you to take this
opportunity to learn from, be inspired by, all of the
great work we will hear about in this afternoon’s
session. To save lives to enhance our
nation’s resiliency. I know that I will. Thanks for being here. Alice Hill: Thank you Amy. Again thank you for your
leadership and making sure that we got here today. I’m very honored to
introduce our next guest speaker, Dr. Kevin O’Connor. He is physician to the Vice
President. Dr. O’Connor is also a
Colonel and master flight surgeon for the United
States Army. Since 2006 he has served
here in the White House as physician providing
contingency planning and medical coverage for the
President and the Vice President. Quote “Anytime. Anywhere.” End quote. In February 2009
Dr. O’Connor was appointed Physician to the Vice
President. In this capacity he provides
primary care to the Vice President as well as the
Second Family. He’s responsible for the
medical planning and emergency actions in support
of the Vice President at home. Colonel O’Connor has
deployed on numerous combat rotations in support of
classified missions in Afghanistan, Iraq, and
Bosnia. He is a charter member on
the committee of Tactical Combat Casualty Care and he
has been a true partner that the Stop the Bleed
initiative came to fruition and that we took those
lessons, hard learned lessons from our
battlefields and bought them home so that they could be
put to use here in the United States. It’s truly my honor to
introduce Dr. O’Connor. Thank you. Dr. Kevin O’Connor: Thank
Ms. Hill, I appreciate that. So on behalf of the Vice
President and the staff and certainly on behalf the
medical unit — I see we have the physician of the
President, the Directors, Deputy Directors — you know
leaders from the White House Medical Unit. Welcome to the 18 Acres. The — and to this historic
forum. The key to any success that
we’re going to have with this initiative is relient
on — you know the assembled leaders that we have here
today and so many more that are out there in the
cumminty. As Ms. Pope explained this
forum and this launch to Stop the Bleed thought he
National Security Staff Bystander Workgroup led by
Dr. Hunt are all executed in the support of President
Obama’s presidential policy directive on national
preparedness. Specifically this directive
states quote “Our national preparedness is the shared
reasonability of all levels of government, the private
and nonprofit sectors and individual citizens. Everyone can contribute to
safeguarding the Nation from harm. As such while this directive
intended to galvanize action by the Federal Government
it’s also aimed at facilitating an integrated
all of nation capabilities based approach to
preparedness.” Now one of the most critical
facets to National Security as it’s been referred to is
resilience. Now I’m a definition guy, I
want to break things down so let’s take a look at the
definition of resilience. All right? They tell me it’s a noun. Definition one “The ability
of a substance or object to spring back into shape or
elasticity.” Definition two “The capacity
to recover quickly from difficulties. Toughness.” I like that one. So as an Army Officer and a
plank holder on that Committee on Tactical Combat
Causality Care and there is a number of including the
Director Frank Muller here today. Yeah I’m all about
resilience you know? Together with righteousness
resilience is the defining characteristic of any great
society. So when Dr. Hunt asked a
few of us to contribute to a few of these round tables
that he assembled and he put together government,
industry, academic, and community leaders. The first thing I had a
problem with as did a few others was just the term
bystander. You know? Again let’s take a look at
this word, bystander. Again a noun “A person that
is present at an event or an incident but does not take
part.” Synonyms, onlooker, looker
on, passerby, nonparticipant, observer,
spectator, eyewitness, witness, gawker. Well that’s not good. So let’s talk about the
bystander effect. The bystander effect is this
phenomena is where the presence of others actually
discourages an individual from taking action in
support of emergency and intervening. The social psychologists
Latinae and Darley popularized this concept
after this hideous murder back in 1964, you may have
heard of it Kitty Genaviesse. Kitty Geneviesse was
murdered in New York City and she was stabbed to death
outside her apartment over the course of 45 minutes. And there were no less than
38 people who witnessed this murder. You know — now these were
good people these were just thought (inaudible) no these were good well
intended people but they didn’t lift a finger to
intervene. You know? So Latinea and Darley tried
to figure out well how could this happen? You know? So what they came up with
the general concept is that of a diffusion of
reasonability. All right? In fact onlookers are much
more likely to take action if they’re the only witness
there. You know? Then they know that they
have to do something. And the other thing is the
social influence. You know — individuals in a
group they moderate how other people are reacting. You know? And so when — you know you
see something and no one is really acting like anything
is wrong you kind of some to the conclusion that nothing
is wrong. You know? And so it’s a social
influence And that effect is that when
there is an accident there the more bystanders are
present the less likely any of them are to intervene. You know — they came up
with this term called pluralistic ignorance. Pluralistic ignorance is
where they assume nothing is wrong just because no one is
asking something’s wrong. You know — I started
thinking about this. We are not a nation of
bystanders. All right? We are a nation of by doers. All right? It’s simply not in our DNA
to just watch when our families, our friends, our
neighbors are in need. You know — Americans stand
up. Americans take action. You know — we just have to
have a basic concept of what’s going on right now
and then we pretty rapidly assess the means to
addressing the problem at hand. So when the Stop the Bleed
initiative what we aim to do is extinguish any of that
pluralistic ignorance. You know? You know — that we might
share. We’re going to convert the
bystanders into by doers. That’s what’s happening with
this launch. Convert the bystanders to by
doers. The by does are with I think
of as, and the Hartford Geneticists referred to this
as Americas immediate responders. All right? Keep that term, bring it to
heart. Take it to heart. Immediate responders. All right, according to
Latinae/Darley the bystanders go thought a very
specific five step process during each one of these
phases the bystander can choose to do nothing. All right here is the five
phases. One, notice the event or be
on your phone and not even see that something is going
on. Number two, realize this is
a big deal, realize that we have an emergency here —
you know or look around you and say “they’re not excited
so I shouldn’t be excited.” You know? Number three, assume
responsibility, and take charge — you know own the
problem. Or assume somebody else with
take care of that. Number four — big one, know
what to do or don’t. Yeah and then number five,
act or don’t act because you’re worried about danger
or liability or how you’re going to be judged or
embarrassment. Well with extremely simply
education from a wide array of mechanisms, some of which
we’re going to talk about today we can address each
one of these steps. So let’s look at these steps
again. Number one, notice. All right? Well Stop the Bleed we’re
going to foster preparedness model that emphasizes
situational awareness. You know? Sound familiar — you know? See something, say
something? There are all these other
simple things, we emphasize situational awareness. All right? Don’t get caught. Number two, realize that
it’s an emergency. Recognize what is bad
bleeding. Recognize what is an
arterial bleed, what had to stop and appreciate the time
critical nature of this treatment and the ultimate
outcome. Number three, assume
responsibility. We’ve done such a good job
of — you know kind of getting that out there. “Don’t touch them. Don’t touch them. Wait for the professionals.” Well we kind of have to
unlearn that when it comes to bleeding. You know? We have to give permission
for the bystanders to actually take action with
the respect to serious bleeding waiting for the
professionals it just isn’t as acceptable option. First responders — you know
the police, fire, EMS? Wonderful valuable people
they may simply be too late. This is not a job for first
responders. Serious bleeding is a job
for immediate responders, the by doers. All right? Number four, know what to
do. That’s a big step, right? Well through a multitude of
communications approaches we can serve as or enable
troubadours of basis even just in time instructions. And then finally act. Act, stop the bleed all
right? Under act I would also
include the logistics requirements of enabling the
immediate responders by providing the appropriate
equipment which has to be publically accessible. Okay so ladies and gentlemen
I cannot begin to explain how excited we are about
this launch. This is actionable. This is doable. This is simply too simple
and too important not to do. I can remember about 20
years ago when I first started — you know, kind of
relatively “You know I got to take this seriously. Be an Army doctor here.” And I was really starting to
prepare and then through fate and — you know more
than likely a general lack of ability to control
voluntary impulses I ended up in a Special Operations
Unit. You know? Well when I was there I
found myself in a position of supporting some pretty
rough men, in some pretty rough circumstances. And the one overarching
principle that when though my head all the time
sometimes my senses were in complete over load was a
simple statement that I remember Dr. John Holcomb —
you know a guy in this room today — you know trauma
surgeon saying once at a conference that we both had
attended. He said in deadpan, which
only his friends can really appreciate “Keep the blood
inside the body. Preferably within the
vasculature.” (Laughter) You know? And in the 20 years that
have followed I have always remembered that that is the
key to what we call “point of wounding hemorrhage
control”. Keep the blood inside the
body, all right? Don’t over think it. Every drop counts. Stated otherwise? Stop the Bleed. Again welcome, thank you all
for what you do to support this nation’s preparedness. Alice Hill: Thank you
Dr. O’Connor for those inspirational comments and
that very personal perspective on how we can
truly work together to Stop the Bleed. So next I’m going to
introduce Rick Hunt. I think for many of you in
this audience Rick probably doesn’t need an introduction
because he has touched so many of you in his tireless
efforts to make sure that he brought in the widest
possible community to help shape, form, and launch this
Stop the Bleed initiative. As you know he’s an
Emergency Room Physician and I think that is something
that probably never leaves you. So he has guided us here on
the National Security Council staff, helped us
with all sorts of bio-medical and medical
challenges. His title is Director for
Medical and Public Health Preparedness and Response
here in our resilience directorate but he has
really served as the person who has translated medicine
for those of us who are not doctors and helped us
appreciate what we need to do to make sure the nation
is prepared for all catastrophes. I also know that it is
absolutely certain that without Rick’s dedication,
commitment, and vision we wouldn’t have an initiative
here, much less this convening event. So I want to thank him for
all he had done. And I ask you to welcome him
because he will be leading us through the rest of the
show for today. So thank you very much. Rick Hunt: Thank you Alice,
Amy — great remarks and Kevin — great remarks. Yeah keep the blood inside
the body. The vision. This wasn’t just my vision. This was like long drawn out
around conference tables on conference calls on and on. What can we do in medical
preparedness policy and resilience vison? Hopefully we got to some
elegant simplicity with it. Saving lives and building
our individual, our community, and national
resilience. Saving lives and building
resilience. So drilling down a little
bit further. The general public will know
the phrase “Stop the Bleed” and its associated logo. You got to anchor it
somehow. You have to anchor so the
general public has some muscle memory when they see
it. “Oh yeah it’s about like —
I’m supposed to do this.” The general public will know
how to stop live threatening bleeding. Many in this room have spent
countless hours and dedication to courses. That’s great. And we need to keep doing
those courses, educational pieces. The general public will have
access to effective personal bleeding control kits. That’s up with that? What is that? So when you go into a
grocery store, you go into a pharmacy you go down an
aisle and there are first aid kits and maybe there’s
also an opportunity to — no forced kind of thing but the
opportunity to have a personal bleeding control
kit for life threatening bleeding. Next the general public will
have access to effective public access bleeding
control kits. Public access bleeding
control kits. We learned a lot over our —
the past few decades around public access
defibrillation. And we actually pulled from
a lot of those lessons. A lot of those helped us
with that. And thought through “Gosh
wouldn’t it be good to have these public access kits. And could we actually have
them next to those defibrillation so it
essentially becomes like a lifesaving station.” One lifts up the other. One lifts up the others
visibility as it were. Lastly every bleeding
control kit will provide just in time audio and
visual bleeding control training. So that the person that
didn’t have a chance to click on the web course,
take a course, go to a course that person has an
opportunity to save a life as well. We established a work group,
an interagency work group. Gosh! They worked really hard. Especially the team leaders. Pulling together what the
thought might make sense out of this. Then we brought in multiple
stakeholders, multiple round tables. One — the first roundtable
was one of those “Ah, I think we ought to bring in
large sectors that represent many in the general public. Bring them together to see
if this makes any sense at all.” And they all said “Yes, go. Make it simple. Don’t over think it. Do it.” Then we brought in
physicians, leaders, physician organizational
leaders. We went around the table at
the end and said “If I said a statement like there would
be brought unanimous support from physician leaders of
organizations throughout the nation would people be in
agreement to that?” And everyone — “Yep. Let’s go.” And then we brought together
multiple other stakeholders, EMS, Fire Service, Law
enforcement, Health Care sector, beyond the
physician’s organizations, public health. And they all said “Let’s do
this.” And then more recently we
brought in the corporate sector that has been
phenomenal in working with us, thinking through how to
make this actually happen. So — you know we got to
start somewhere and I think a really good anchoring
beginning would be a video PSA. And toward that I’m going to
introduce Charlotte to come up please. Charlotte Porter, acting
director for Individual and Community Preparedness
Division and Director in the Office of National Advisory
Council for the Federal Emergency Management Agency. Charlotte, please. Charlotte Porter: This is
the story of two women and how a perfect stranger
stopped to help someone she has never met before. It is a story about how
anyone can help, even in the most seemingly basic of
ways. In this story there is no
tragedy, no explosion, no derailment, because while it
is true that these things happen everyday life happens
much more frequently and no less fatally. When we set out to make this
film we looked for an everyday moment, an example
of someone who did something they considered to be
ordinary yet which turned out to be quite
extraordinary. Wouldn’t we all want someone
who passes by to stop and take action when it was
needed? Here is an example of how an
individual cared enough to stop, knew enough to take a
few simple actions, and bothered to take a strangers
hand and tell her “Everything is going to be
okay.” It is a powerful reminder
that in the rush of our daily lives we may be
confronted with a moment when we can choose to act
and if we do so may potentially make all the
difference for someone in their greatest time of need. This film entitled “A
Perfect Stranger” calls on each of us to rethink what
it means to be a bystander. Female Speaker: It was a
little strange to sit down to someone that you’ve never
met before and decide you’re going to grab their hand
and tell them everything is okay. Female Speaker: I screamed,
that’s all I remember doing at that moment. I knew I was going
to wreck. Female Speaker: I remember
feeling like we had to do something immediately,
right now. Female Speaker: The day
started out like any other day. Wasn’t cold, wasn’t hot. My friend called me that
morning and said “I’m going to take out my Harley and
you got your new bike. And so let’s just go out
and have some fun.” Female Speaker: All of a
sudden I just see the woman on the motorcycle just
flying through the air. I just remember saying
“Stop the car.” Female Speaker: I remember
getting thrown head first over the motorcycle. And I heard them
say “Don’t move. Please don’t move.” Blood was streaming down and
it went on into the gutter. There is still the
mark of the blood. Female Speaker: And then
when we pulled up and saw her blood was rushing
down out of her leg and into the gutter. My husband’s cousin took his
shirt off and immediately applying pressure to
stop the bleeding. Female Speaker: Camille
was holding my hand. I remember that distinctly. She was saying “You’re
going to be okay.” And to hear those words
are so important. Male Speaker: I really feel
that bystanders have a responsibility to act. Don’t be afraid. You’re not going to
hurt yourself. You’re not going to
hurt the patient. All you’ll do is help. Even if it’s just a
comforting hand. Male Speaker: Doing
something is better than doing nothing. That helps us more than they
can ever realize. That can make all the difference
between life and death. Female Speaker: If you
imagine yourself in situation where you’ve been
in an accident. You’re vulnerable,
you’re frightened. Think about what you’d want. Rick Hunt: And me too. Thank you. And thanks to the Federal
Emergency Management Agency for pulling that together. It’s really well done. Thank you. Next I’d like to introduce
the logo. You’ve seen it already. You’ve got the card already. But let me really introduce
the logo. I’d like to introduce
Colonel Todd Rasmussen. Dr. Rasmussen is a Military
Vascular and Trauma surgeon and Professor of Surgery at
our nations Uniformed Services University in
Bethesda. He has extensive deployed
experience as a surgeon and had led multiple clinical
and research programs endeavoring to develop new
approaches to hemorrhage control and resuscitation. He current directs the
Department of Defense’s Combat Causality Care or
Trauma Research Program headquartered in Fort
Deidrick, Maryland. As the work group
deliberated and it was like “You know we have got to
have a logo.” Colonel Rasmussen raised his
hand and said “Well we’ll do it.” I don’t think he knew what
he was getting himself into but anyway really proud to
introduce Colonel Todd Rasmussen. Todd Rasmussen: Well thank
you. It’s a pleasure to be here,
Rick and others. It’s a pleasure to represent
so many of the military members. Past and present in the
audience. As the DOD’s lead to this
initiative. As I see a lot of mentors
and friends in the audience and I really appreciate. It’s an honor to be here and
represent the DOD in that capacity today and over the
past several — well I was going to say several months
but maybe a couple of years. And Rick’s right we really
didn’t know what we were getting into when we said we
would tackle the logo. But I think it was highly
appropriate and I think it was now certainly very
meaningful. And really what was our own
Stop the Bleed program between the years 2001 and
2014 the DOD provided large epidemiologic data showing
the impact of hemorrhage on mortality and even
potentially preventable mortality or potentially
survivable injury. And many of you in the room
— many of you are responsible for aspects of
that data, communicating it and then from the DOD
standpoint and ingesting it and applying it in the
civilian standpoint. The DOD research really
showed for the first time that instituting bleeding
control measures including the use of tourniquets,
hemostatic gauzes, gauze products or dressings, and
individual first aid kits along with training — very
important training, tactical combat causality training
really spearheaded by what we call the T triple C or
the Committee on Tactical Combat Casualty Care could
reduce mortality. It could be effective. Those simple sensible
medical measures immediately applied not by Vascular
Trauma Surgeons or even medics really could reduce
mortality, it could reduce morbidity and mortality. And it’s really in this
contect in the DOD’s clinical experience and
research acts as a precursor or a foundation for the Stop
the Bleed campaign. In a way it under pins this
campaign and in addition to the logo and that background
I should say that it has been a pleasure over the
last six or 12 to see a couple of investigators at
the Uniformed Service University tackle the idea
of just in time training. And there are now — there
has been a sort of landmark study led by investigators
at the Uniformed Services University that show the
positive impact of just in time training. So the otherwise unknowing
individuals can respond with a simple set of instruction
to apply manual pressure and effectively use a tourniquet
or hemostatic gauze. And that is an additional —
I think important part that underpins this contribution
of the Department of Defense to this initiative. Next slide. So the Stop the Bleed, the
goals we’ve stated them but I’ll read them again just
for emphasis. Is an interagency effort to
which the DOD is contributed. Designed to raise public
awareness, build resilience with regards to scenarios of
life threatening bleeding. The initiative seeks to
increase, as Rick has said, the public’s understanding
of its capacity to respond to scenarios of major injury
and render basic but lifesaving care and aid. And I think that video aptly
described and showed just how simple but lifesaving
that could be. The importance of the logo
as Rick referenced — the Stop the Bleed logo will
anchor the initiative and the process — in the
process will appear on posters, websites, banners,
other ancillary literature products in order to further
understanding of the Stop the Blood brand. Importantly it’s a DOD logo. It’s a logo that the
Department of Defense has submitted a service and a
trademark for and it will be available free of royalty
purposes for — free of royalties for the purposes
of information, spreading public awareness,
and education. And currently deliberations
are ongoing by experts certainly more informed
then me about trade and certification mark on just
how the mark could be licensed as a certification
mark to raise — really for the first time set the
bar for products. If you think about now
there’s really no bar that exists for Stop the Bleed
types of tourniquets or gauzes outside the DOD. So the idea is in the future
the logo could be licensed and set a bar for quality
and assured products that are actually useful in
the scenarios that were described, for example
on the video. So I will stop there. Again I thank Rick and so
many on the committees, our working group co-chairs. It’s very meaning full today
to come to see this to conclusion certainly a day
that I’m not sure we’d thought we’d see without
Rick’s leadership and the support of those in
the White House. And so thank you again and
enjoy the afternoon. Rick Hunt: So we got a logo
and he’s pretty much said “And you too can
have the logo.” So it’s not just ours it’s
the Nation’s logo. And so we talked a lot about
the logo, lot about the logo. Had to get the logo. Had a lot of broad
input into it. And then we realized people
got to know how to do this, how to stop the bleeding. We got to actually have a
website so people can go to it. We got to have those things. Thank you Dr. Brinsfield and
her staff for picking up that one. That was a big one, it
was a big one, big lift. And appreciate all that
work. So to talk about that a bit,
talk about that website please ask Ray Moors to come
to the stage and go ahead and do that for us. There you are! Good, good, good. Ray is Branch Chief, acting
Branch Chief for the Medical First Responder Coordination
Branch and Workforce Health and Medical Support division
in the Office of Health Affairs for the Department
of Homeland Security. Ray, please. Ray Moors: Good afternoon,
thanks for having me. I have the pleasure of
introducing the brand new web page that we put up. I see quite a few familiar
faces that been working in this — this space this
trying to change culture type space when we deal with
active shooter, when we deal with whatever a situation
and we’re trying to get, in this instance, bystanders to
act. I’m fairly new to the
initiative, I was brought in a few weeks ago. Alice Hill, Rick Hunt, my
boss Kathy Brinsfield asked me to lead a small group to
put together a web page and so they presented it to me,
they gave from a little over a year and a half’s worth of
work — ten full sentences of just in time information
to give to a bystander to stop the bleeding. I — oh and by the way we
want to make it simple, we want to make it succinct and
if you can add some graphics to help them do this. So easy-peasy right? So one slide back there was
a snapshot of the webpage that just went up,
went live yesterday. It’s
www.dhs.gov/stopthebleed Pretty simple, right? Next slide please. So on there you’ve got — we
condensed ten full sentences into three simple steps with
some graphics. Compress, tourniquet,
reevaluate, and possibly use another tourniquet. This is just a starting
point. On the left of this slide is
a downloadable graphic that you can print to post in
your workplace, wherever. We want to get this message
out. This is a culmination —
this is just a landing place, this is the Ugo model
of getting this word out. There’s a lot of work that
went into it. The Bystander working group
well over a year and a half. It’s initial starting point,
as I said — the simple steps. But I think it’s an
opportunity to help move this forward. There’s a lot of resources
out there that can take this and can turn it into
something that better conveys the message. On the page there’s a few
links, obviously the FEMA video will be on there by
tomorrow morning. We just got the link today. The Army Casualty Care
research, there is a link to that. Hartford consensus,
obviously everybody –probably everybody in this
room has read about that. Mark and College of Surgeons
and their work with promoting tourniquets and
that trying to change that — make that culture change,
that they are acceptable. The DOD has given us the
data to make it — to show us that it’s a good thing. We want to thank the
National Association of EMT’s they’ve done a lot of
work with their bleeding control program. There is a link to that. We’re going to keep adding
links and we’re going to add continuous partnerships as
we go along. Next slide please. So I’ll just leave you real
briefly if you want more information. I don’t even know what this
means to ask you to be a partner but if you want more
information Stop the Bleed at HQ.dhs.gov that’s going
be monitored by myself and Jess and Tamara in the
audience so it’s — we’re starting small but I think
this is a good starting point and I think we can get
the message out there to those in the — that are
bystanders to get them to do something. So thank you for being here
and I’ll turn it back over to Rick. Thank you. Ruck Hunt: Thanks Ray. Kathy you, your staff, and
particularly Ray — men and women on a mission. Impressive and you got it
done. And Ray alluded to it. It’s really important to
point out that the workgroup spent many months working
through this. You know, website receiving
it and as I mentioned we had a series of roundtables. The most recent one was a
corporate roundtable with multiple large and small
companies attending that roundtable. And subsequent to that a lot
of great dialogue about the interest and importance of
working together toward common messaging and we
welcome that opportunity and we’ll be working together. I think it’s an
extraordinary — I mean sort of like T.V. sets and you go in to do
dishwashers and so forth. They all like have something
a little bit different but at the end of the day they
do the same thing. And I think with the
messaging we want that same commonality of simple
messaging. So really welcome that
opportunity and I look forward to working with you.

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